This book is a history of the demise of an iconic brand: Blockbuster Entertainment.
This book is the story of the demise of an iconic brand: Blockbuster Entertainment. While a history of the company is included, the book will focus on the 15 years before the failure of Blockbuster (1996-2011). The work will include detailed discussions about 1) the rise of competitors such as Amazon, 2) the failure of Blockbuster's management to accurately model the future of the industry, 3) the business model of the industry over time, 4) important individuals from the firm during this period (Board Members, Activist Shareholders, executives, etc) and 5) the final year and the bankruptcy process.
The funds will be used to collect more data and to finalize initial editing and printing. The opening chapter is complete and the structure of the book has been finalized.
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For a $50 pledge you will receive a hard copy of the book (signed if you wish) plus your name will appear on the acknowledgement page.
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