A family friend's contracting business had fallen on tough times. While the quality of his work has never been better the jobs just weren't rolling in like they use to. The world of business has evolved beyond yellowpage ads, word of mouth customer acquisition and a firm handshake and he was now fighting for his 40 year old company's survival. 

In order to help I built a website, developed a social media presence and advised on how to ensure his image was best aligned with his target customer base and could efficiently and effectively generate revenue while not distracting him from the time needing to be devoted to practicing his craft. Through this process I realized a lot of the mistakes small business owners were making in branding their businesses and the lack of consistent, practical, organized and easy to understand information available to business owners. "Business Branding for  Success" presents common issues, pitfalls, and budget conscious solutions to give business owners and decision makers a leg up. 

No advanced degrees needed. No more time wasted scouring hundreds of business sites to compile articles and advice. No advanced technical skills required.