Hello, Kickstarters! My name is EJay, and I am a freelance graphics designer. My creativity is fueled by life experiences. Growing up, I was a talented and athletic kid, and was into everything from gymnastics and sports to different forms of art. However, through the years, most of my interests yielded no significant accomplishments. This mainly had to do with the lack of parental support, mentoring, or guidance towards my dreams. Now, as a father of two very intelligent and talented kids, I know how important it is to be everything they need me to be, and still compete in this "tug of war" called life.
After a recent divorce, I decided to channel my energy and spare time into my longtime hobby of graphic design. And now I'm ready to turn my hobby into a meaningful business. By combining my childhood experiences, my dedication as parent, and my creativity...I have come up with the \U-NEQE\ brand.
\U-NEQE\ is a line of merchandise geared at kids (and adults alike), promoting pride in what defines you as an individual!
The \U-NEQE\ Custom t-shirt line is a creative way for you (especially kids) to represent yourself, your talents and/or interests. These high quality t-shirts are uniquely, and fashionably designed with the \U-NEQE\ logo and a caricature of you, doing whatever it is that you love to do! \U-NEQE\ Custom t-shirts are quite a conversation piece
The process to create these custom designs is quite simple. All I need from the customer is the subject's name, a quality head shot photo, and their interest...or what defines them. Since my business has been strictly word-of-mouth and social networking, I've been using email or text messaging to receive the photo. It takes about an hour to produce the complete design. Then the design is uploaded to a custom t-shirt manufacturer's website (similar to cafepress.com), and within a week' time, the t-shirt will arrive at the customer's home direct from the manufacturer.
The \U-NEQE\ Define U line is a much simpler concept. The designs and slogans are based on a plethora of topics, lifestyles and causes/movements, such as:
-Breast cancer survivors
-You name it!
While the \U-NEQE\ Custom designs are one of a kind,the \U-NEQE\ Define U designs are not; therefore, the Define U line can be mass-produced.
My goal, and the reason I needs funding, is to eliminate the middle-man. But to do that, I need the necessary equipment and supplies to print the t-shirts himself. Complete in-house production will cut down on customer wait time by 2/3, and manufacturing costs by 1/3. This will help to expand the brand, as well as the merchandise. I would also like to, eventually, have a fully functional website, and open a physical location.
REWARD #1:: $5 - $9 ~> A \U-NEQE\ "Define U" sticker pack (6 stickers)
REWARD #2: $10 - $19 ~> A \U-NEQE\ "Define U" pin button.and sticker pack
REWARD #3: $20 - $49 ~>A \U-NEQE\ "Define U" aluminum water bottle, a "Define U" pin button and a 6pk of the "Define U" stickers
REWARD #4: $50 - $99 ~> A \U-NEQE\ "Define U" T-shirt
REWARD #5: $100 - $199 ~> A \U-NEQE\ "Define U" T-shirt, aluminum water bottle, pin button and a 6pk of stickers
**REWARD #6: $200 - $499 ~> A \U-NEQE\ Custom Thank You pack, complete w/ a custom designed t-shirt, with your caricature representing an interest/hobby, lifestyle, or cause/movement of your choosing. A \U- NEQE\ "Define U" T-shirt, aluminum water bottle, pin button, and stickers
***REWARD #7: $500 or more ~> A \U-NEQE\ Premium Thank You Pack, complete w/ a custom designed t-shirt, with your caricature representing an interest/hobby, lifestyle, or cause/movement of your choosing. The \U-NEQE\ "Define U" T-shirt collection (all 9 Tees), an aluminum water bottle, pin button, and stickers pack
Putting this presentation together, for you, was fun. And believe it, or not, the Backer Rewards was, by far, the most enjoyable part of the process. I love to show my appreciation, and these rewards are just a small token of that. Thank you, in advance, for helping me...promote positivity through creativity
Risks and challenges Learn about accountability on Kickstarter
There are virtually no risks or challenges involved...except for funding. I'm already in the business, but on a smaller scale, and I've removed most of the startup obstacles like promotion, which I do through various social sites, business cards, and flyers.
Have a question? If the info above doesn't help, you can ask the project creator directly.