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The Stubby helps golfers to keep their muscles toned and strong so they can hit big drives and lets them practice their moves indoors! Read more

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The Stubby helps golfers to keep their muscles toned and strong so they can hit big drives and lets them practice their moves indoors!

Bedford Borough, UK Product Design
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COLIN AITKENHEAD

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    We will mention your name on our website for eternity as someone who helped The Stubby become reality and we will say a prayer of thanks for you!

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    We will mention your name on our website for eternity as someone who helped The Stubby become reality and we will say a prayer of thanks for you!

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    Pledge £5 or more

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    You will receive a personal note of thanks on the packaging for The Stubby for a full year wherever they are sold throughout the world and a personal email of thanks.

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    You will receive a personal note of thanks on the packaging for The Stubby for a full year wherever they are sold throughout the world and a personal email of thanks.

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    Pledge £10 or more

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    You will receive the same as for £5... plus you will be a face on our website forever as a Stubby Kickstarter backer.

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    You will receive the same as for £5... plus you will be a face on our website forever as a Stubby Kickstarter backer.

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    Pledge £20 or more

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    You will receive the same as £10... plus your face will always be shown in all Stubby packaging hereafter wherever The Stubby ships or is sold world wide for decades!

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    You will receive the same as £10... plus your face will always be shown in all Stubby packaging hereafter wherever The Stubby ships or is sold world wide for decades!

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    Pledge £30 or more

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    You will receive a full Stubby device and will also be getting the same as you get for £20 =) ... and much love.

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    You will receive a full Stubby device and will also be getting the same as you get for £20 =) ... and much love.

    Estimated delivery:
    Ships anywhere in the world
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    Pledge £100 or more

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    As for £30 and we will be delighted to take you out for lunch and a game of golf with us if you are ever in the Bedford area.

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    As for £30 and we will be delighted to take you out for lunch and a game of golf with us if you are ever in the Bedford area.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (23 days)

About this project

The Stubby has been designed to be the first golf swing training aid that actually feels like a real golf club, using proper golf grips and shafts, it brings your outdoor swing indoors, allowing you to strengthen and keep your muscles firing on all cylinders and your tendons supple, helping you to hit your golf ball longer and straighter, so you can ensure your ball is always ahead of your buddy’s on the fairway.

It has been researched and will be manufactured in the UK, with the club fitted with a carefully weighted ball, designed to simulate the weight, feel and swing of your clubs but with a shorter length for safe use indoors as well as outdoors.

The Stubby will teach golfers of all ages how to achieve a consistent rhythm in their your swing, reach a good position at the top of the back-swing and get the forward swing in shape to become a better consistent golfer with longer and straighter shots.

It is invaluable for safe practice, either slowly or at speed, of the swing, particularly using a mirror to watch yourself to perfect the movements of the swing. It's a complete self-help teaching system and practice club, as it ingrains the correct swing path, club position and lag. 

It helps players use the proper golf muscles and improve ball control.

It is also ideal for warm-up and staying in shape all year round and can be used as an exerciser, to strengthen wrist, arms and shoulders by, for example, slowly rotating it in your hand and other exercises - you can even do these while sitting down watching your favourite TV programme!!

Prototypes have been made and tested (see the pictures of them) and comments received as to how effective they are, particularly how they simulate a real club so well.

It is now the intention to go into production of these using normal grips and shafts, but we need to productionise the preparation and assembly of the clubs, including safely fitting the weighted ball to the end and finishing the product.  


My son and I make them by hand ourselves as we have experience making consumer products in production, I myself was the CEO of The Furniture Industry Research Association in the UK (F.I.R.A.) some years ago now, where we used to ensure products were super safe for consumers so these products will be of the highest quality and are incredibly safe to use and well made.

The product will be launched in the UK initially but will be made available world-wide and a marketing campaign with golf magazines and journals and through the internet will be carried out. Sales will be through direct selling and approaches will be made to the major golf shops, such as American Golf.

Initial Proto-type
Initial Proto-type

The proto-type above shows the very first Stubby ever made.  Since then we have refined the design to use a more attractive modern white golf grip, we have used a ferrule to help with the visual flow and unison of the club shaft to the weighted ball (the final production versions will have an even better looking ferule than the one's shown in the video). 

In our very first attempt at making this we actually used lead tape but found it to be potentially dangerous as it could fly off the end of the shaft, so we engineered a heavy rubber safety ball to be very firmly and securely fitted to the end of the shaft.

We have refined the process for production of attaching the ball to the shaft and will be using shake proof, locking washers and an improved adhesive to give 100% assurance the the ball is firmly attached to the shaft so golfers can swing away till their hearts content

Risks and challenges

The fact that this is a relatively low tech product means that a lot of the hurdles one can face in business, especially with consumer products, are low. The advantage of The Stubby is that we are not focused on selling it into Wallmart, so cash flow is great as we really make to order and we can make them fast.

The greatest challenge is to be able to make them fast enough, but we have a local handwork/warehouse/picking and packing operation who can aid assembly if required... so whilst we will growl a little at the slight dent in margin, it will keep us able continue to focus on marketing, sales and innovating and evolving the product which is the fun part and what we like to think we are good at... 'we' being my Son and myself (oh, and my wife of course... to be fair, I think she always has been 'the brains' in the operation!).

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